THE FORGE - 12 WEEKS
BECOME
WHO YOU
REALLY ARE
It's Time To PRIORITIZE What Matters Most and STOP wasting time on things that DON'T
$50/ week - minimum 6 sessions
THE BEFORE
You look fine.
You know you're not.
You walk into rooms and people see confidence. Stability. A man who has it together. Inside, there's a version of you that's been waiting — for clarity, for permission, for the right time — and that time keeps not coming.
You perform well. Really well. But you stopped growing somewhere around 40 and you're not sure when it happened.
At work you think about home. At home you think about work. You're never actually where you are.
You tell yourself you'll figure it out. You've been saying that for three years. The itch isn't going away.
You don't lack discipline. You lack clarity on who you are now — and no amount of hustle is fixing that.
The next 15 years could be your best or a longer version of the last five. You feel the fork in the road.
You've thought about coaching. You've read the books. But you keep doing this alone. That's exactly the problem.
You don't need to blow up what you've built. You need to become the man who's been buried under it.
THE AFTER
WHAT MOVES
LOOKS LIKE.
Not a better mindset. Not a new routine.
A man who acts. Who decides. Who stops waiting for the right moment because he stopped needing permission
01
HE BUYS THE HOUSE
He stops stalling on the things that matter. He decides and moves — in his business, his family, his life
02
he shows up present
He's home when he's home. He's at work when he's at work. The guilt loop ends. The presence begins.
03
he knows who he is
Not a role. Not a title. A deep centeredness — not compared to anyone else. Just him. Clear. Settled.
04
he leads, not manages
His family, his team, himself. He stops reacting and starts directing. From the inside out.
WHO I AM
I'VE BEEN
THAT MAN
I was the structural engineer with the stable career, the family, the credentials, the plan, and the quiet feeling that I was building the wrong thing.
I was the structural engineer with the stable career, the family, the credentials, the plan, and the quiet feeling that I was building the wrong thing.
HEROIC CERTIFIED COACH
Class VIII & XX
HEROIC WORKSHOP FACILITATOR
IN PROGRESS
CIVIL ENGINEER, STRUCTURES.
Licensed in CA, NH
DAVID BAYER METHODOLOGY
Facilitator, 2020 - 2024
Not broken. Not failing. Just buried. Performing well on the outside while something essential had gone quiet on the inside.
The transition didn't happen overnight. It happened through the same work I now do with the men I coach — identity first, action second, clarity through movement not contemplation. I trained under Brian Johnson's Heroic methodology, studied High Performance Coaching, facilitated David Bayer's work, and coached men at retreats where I watched the same thing happen again and again: a man stops performing his life and starts living it.
I'm also a certified Heroic Workshop Facilitator — three workshops from completing that credential. The engineering background never left. I still think in structures, load-bearing elements, what holds and what doesn't. I just apply it to identity now instead of buildings.
The most structural thing a man can do is build himself.
THE PROGRAM
12 WEEKS.
4 PHASES.
This isn't a course. It's a forge. We don't add things to you. We remove what isn't you and build what is. Think Starting Strength. Early in the program the changes are fast and visible. The plateau near the end isn't stagnation. It's consolidation. The new identity locking in.
PHASE 1
01
Weeks 1 - 3
FOUNDATION
DIAL IN
No goals, no coaching. We start by getting brutally honest about what you actually want — not what you're supposed to want. Then we identify your core strengths, not as a feel-good exercise but as the structural load-bearing walls of who you are. New habits get designed around who you're becoming, not who you've been.
REAL GOALS
CORE STRENGHTS
NEW HABITS
PHASE 2
02
Weeks 4 - 7
SELF - MASTERY
RAPID CHANGE
This is the fast phase. Confidence builds through competence — not affirmations. Mindset upgrades through tools that actually work, not positive thinking. Energy management, time sovereignty, mental technologies. You'll start to feel it. The glimmer: I can do this.
CONFIDENCE
MINDSET
ENERGY
TIME
PHASE 3
03
Weeks 8 - 10
SERVICE & PURPOSE
OUTWARD
You stop being self-focused and become self-directed outward. Living with purpose isn't a concept anymore — it's a daily operating system. You lead your family with love, not obligation. You lead yourself without needing anyone's approval to move.
PURPOSE
LEADING WITH LOVE
SELF - DIRECTION
PHASE 4
04
Weeks 11 - 12
INTEGRATION
LOCK IT IN
We don't just close the program. We forge the document. Your personal protocol — a manual of who you are, how you operate, and what you stand for. Something you can return to. Something nobody else on the planet has, because nobody else is you. Then we celebrate what you built.
YOUR PROTOCOL
IDENTITY LOCKED
CELEBRATION
THE DELIVERABLE
YOUR PERSONAL PROTOCOL
At the end of 12 weeks, you receive something no other program gives you: a written manual of yourself. Your values, your operating principles, your non-negotiables. A document forged from the work — not a template, not a workbook. Yours.
When life gets loud and you lose the thread, you have something to return to. Something that says: this is who I am.
INVESTMENT
STRAIGHT
TALK ON COST
$50/ WEEK
Minimum 6 sessions · 12-week program
Weekly 1:1 coaching sessions with Marcelo
Heroic framework + identity-based mental technologies
Between-session accountability and support
Your Personal Protocol document — built over 12 weeks
Access to tools, frameworks, and resources used in session
The 12-week program is the ignition point. Real transformation locks in over the following 6–12 months. Most men who go through The Forge continue working together past week 12. That conversation happens when you're ready — there's no pressure and no pitch.
YOU ALREADY
KNOW IT'S
TIME
Four questions. Two minutes. One call. If there's a fit, we talk. If there isn't, I'll say so directly. No pitch. No pressure. Just an honest conversation between two men.